When you create a page you don't have to make it live straight away; you can set a time and date and let Mothership publish it for you while you sleep.
This can come in handy in lots of situations, for example:
- Prepare blog posts to publication while you're away on holiday
- Make a product available on release day (e.g. records, books)
- Spread out go-live dates to give your news of blog a steadier flow of content
You can even take this further by having a page un-publish at a certain time. You might have a special offer that expires at midnight - don't stay up late waiting to take it down, just set an 'end' time :-)